"Sir" is a photography book by Mario Testino that explores the evolving concept of the masculine image over the past three decades.
The book features over 300 photographs capturing the allure of men in various contexts, from Rio to London, Cusco to Seville.
Testino's lens observes masculinity in different manifestations, including the dandy, the gentleman, the macho, and the fey.
The subjects range from world-famous figures like Brad Pitt, George Clooney, and David Beckham to unknown passersby.
The book includes an essay by Pierre Borhan, an interview with Patrick Kinmonth, and previously unpublished works from Testino's extensive archive. It offers a unique perspective on men's changing roles, styles, and appearances.
