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LOGO Beginnings

Regular price $80.00
Regular price Sale price $80.00
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  • 1.81" H x 14.88" L x 10.0" W (8.15 lbs) 432 pages
  • Released March 11, 2022
  • Hardcover
  • ISBN: 9783836582285

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"Logo Beginnings" is a groundbreaking monograph by Jens Müller, known as the "logo detective," focusing on the origins of logo design.

The book explores the development of modern trademarks from 1870 to 1940, featuring over 6,000 logos from historical trademark registers, corporate archives, and early design publications.

Müller categorizes the logos into four design categories: Pictorial, Form, Effect, and Typographic, providing a new perspective on design principles.

The catalog includes an introduction by Müller on the history of trademarks, a reproduction of F.H. Ehmcke's influential essay, and case studies of famous trademarks.

"Logo Beginnings" is a comprehensive graphic design manual and a captivating exploration of social, cultural, and corporate history in the context of logo design.

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