LOGO Beginnings
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A groundbreaking monograph by Jens Müller, known as the "logo detective", focusing on the origins of logo design. The book explores the development of modern trademarks from 1870 to 1940, featuring over 6,000 logos from historical trademark registers, corporate archives, and early design publications.
Müller categorizes the logos into four design categories: Pictorial, Form, Effect, and Typographic, providing a new perspective on design principles. Logo Beginnings is a comprehensive graphic design manual and a captivating exploration of social, cultural, and corporate history in the context of logo design.
Details
Dimensions
W 10 x L 15 x D 1.8 inWeight
8.15 lbPage Count
432Printed in
ItalyReleased On
3/11/22Format
HardcoverISBN
9783836582285Published By
TaschenShipping & Returns
Orders over $139 ship free. Find out more about our shipping options.
Free returns on all orders within 30 days. Find out more about our returns policy.
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