The Copy Book
The ultimate guide to persuasive writing, featuring wisdom from 53 advertising legends like David Abbott and Dan Wieden. This updated edition by D&AD and TASCHEN reveals the secrets behind iconic campaigns, offering masterclasses in crafting compelling copy for ads, speeches, websites, and more. Whether you're a marketer, creative director, or writer, this bible of copywriting will sharpen your skills and inspire breakthrough ideas.
- 1.7 lb
- 544 pages
- Printed in Austria
- Released on 4/16/18
- Hardcover
- ISBN: 9783836568524
- Published By Taschen
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