The Copy Book
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The ultimate guide to persuasive writing, featuring wisdom from 53 advertising legends like David Abbott and Dan Wieden. This updated edition by D&AD and TASCHEN reveals the secrets behind iconic campaigns, offering masterclasses in crafting compelling copy for ads, speeches, websites, and more. Whether you're a marketer, creative director, or writer, this bible of copywriting will sharpen your skills and inspire breakthrough ideas.
Details
Dimensions
W 6 x L 8 x D 1.1 inWeight
1.7 lbPage Count
544Printed in
AustriaReleased On
4/16/18Format
HardcoverISBN
9783836568524Published By
TaschenShipping & Returns
Orders over $139 ship free. Find out more about our shipping options.
Free returns on all orders within 30 days. Find out more about our returns policy.
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