The Copy Book
The ultimate guide to persuasive writing, featuring wisdom from 53 advertising legends like David Abbott and Dan Wieden. This updated edition by D&AD and TASCHEN reveals the secrets behind iconic campaigns, offering masterclasses in crafting compelling copy for ads, speeches, websites, and more. Whether you're a marketer, creative director, or writer, this bible of copywriting will sharpen your skills and inspire breakthrough ideas.
The ultimate guide to persuasive writing, featuring wisdom from 53 advertising legends like David Abbott and Dan Wieden. This updated edition by D&AD and TASCHEN reveals the secrets behind iconic campaigns, offering masterclasses in crafting compelling copy for ads, speeches, websites, and more. Whether you're a marketer, creative director, or writer, this bible of copywriting will sharpen your skills and inspire breakthrough ideas.
W 6 x H 8 x D 1.1 in
- 1.7 lb
- 544 pages
- Printed in Austria
- Released on 4/16/18
- Hardcover
- ISBN: 9783836568524
- Published By Taschen
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