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All-American Ads of the 70s

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Description

In the 1970s, American print ads departed from the subtleties of the '60s, embracing a more literal and attention-grabbing approach influenced by television.

These ads reflected the era's cultural shifts, introducing elements of racial and ecological awareness. Marketing strategies evolved with a focus on mass communication, leading to simplified slogans like "sisters are different from brothers" for an African-American hair product. As the decade progressed, print ads regained originality and creativity, strategically targeting audiences.

This comprehensive volume explores the dynamics of mass culture dissemination in a post-hippie, television-dominated nation, offering a nostalgic overview of 1970s advertising.

Details

  • 1.8" H x 10.3" L x 8.0" W (4.7 lbs) 640 pages
  • Released 05/20/2022
  • Hardcover
  • ISBN: 9783836588607

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Express International (Non-US)$30

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