All-American Ads of the 70s
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Details
Details
- 1.8" H x 10.3" L x 8.0" W (4.7 lbs) 640 pages
- Released 05/20/2022
- Hardcover
- ISBN: 9783836588607
Shipping & returns
Shipping & returns
For most orders, allow 3 to 5 business days for delivery. Orders $139+ ship free.
Express$22For most orders, allow 1 to 2 business days for delivery.
Express International (Non-US)$30For most orders, allow 1 to 5 business days for delivery.
ReturnsWe have a 30-day free return policy for US orders, which means you have 30 days after receiving your item to request a return at no cost to you.
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Description
In the 1970s, American print ads departed from the subtleties of the '60s, embracing a more literal and attention-grabbing approach influenced by television.
These ads reflected the era's cultural shifts, introducing elements of racial and ecological awareness. Marketing strategies evolved with a focus on mass communication, leading to simplified slogans like "sisters are different from brothers" for an African-American hair product. As the decade progressed, print ads regained originality and creativity, strategically targeting audiences.
This comprehensive volume explores the dynamics of mass culture dissemination in a post-hippie, television-dominated nation, offering a nostalgic overview of 1970s advertising.
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