Skip to product information
1 of 5

All-American Ads of the 70s

Regular price $40.00
Regular price Sale price $40.00
Sale Out of stock

Free 90-Day Returns. Learn more

Details

  • 1.8" H x 10.3" L x 8.0" W (4.7 lbs) 640 pages
  • Released 05/20/2022
  • Hardcover
  • ISBN: 9783836588607

Shipping & returns


Standard$8

For most orders, allow 3 to 5 business days for delivery. Orders $139+ ship free.

Express$19

For most orders, allow 2 to 3 business days for delivery. Discounted for larger orders.

Express International (Non-US)$30

For most orders, allow 2 to 6 business days for delivery.

Returns

We have a 90-day free return policy for US orders, which means you have 90 days after receiving your item to request a return at no cost to you.

View full details

Description

In the 1970s, American print ads departed from the subtleties of the '60s, embracing a more literal and attention-grabbing approach influenced by television.

These ads reflected the era's cultural shifts, introducing elements of racial and ecological awareness. Marketing strategies evolved with a focus on mass communication, leading to simplified slogans like "sisters are different from brothers" for an African-American hair product. As the decade progressed, print ads regained originality and creativity, strategically targeting audiences.

This comprehensive volume explores the dynamics of mass culture dissemination in a post-hippie, television-dominated nation, offering a nostalgic overview of 1970s advertising.

Blank Canvas Bookstore

Coffee table books that make your space interesting. Books that inspire creativity, spark conversation, and help create a fuller life.

  • ★★★★★

    I'm obsessed with all the books I've purchased from Blank Canvas Bookstore. I love getting compliments from my friends on all the crazy awesome books I've collected!!

    Ashley C.

  • ★★★★★

    Blank Canvas Bookstore is great. I love the variety of loud, bright decor.

    Laura A.

  • ★★★★☆

    I unfortunately had an issue with my order but the person who resolved it was so helpful and nice!

    Elizabeth B.

1 of 3