All-American Ads of the 70s
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In the 1970s, American print ads departed from the subtleties of the '60s, embracing a more literal and attention-grabbing approach influenced by television. These ads reflected the era's cultural shifts, introducing elements of racial and ecological awareness. Marketing strategies evolved with a focus on mass communication, leading to simplified slogans like "sisters are different from brothers" for an African-American hair product. As the decade progressed, print ads regained originality and creativity, strategically targeting audiences.
This comprehensive volume explores the dynamics of mass culture dissemination in a post-hippie, television-dominated nation, offering a nostalgic overview of 1970s advertising.
Details
- W 8 x L 10 x D 1.8 in
- 4.7 lb
- 640 pages
- Printed in Slovakia
- Released on 5/20/22
- Hardcover
- ISBN: 9783836588607
- Published By Taschen
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