Do You Compute

Dimensions

10.3 in x 8.3 in x 1.1 in

Weight

3.3 lb

Released

November 30, 2019

ISBN

9780991619825

Published by

Hat & Beard Press

Do You Compute

Dive into the captivating history of computer advertising with Do You Compute.

This fascinating book takes you on a journey through the evolution of computer marketing, from the postwar 1950s to the dawn of the 21st century.

Discover how early mainframe computers, once relegated to aerospace and accounting, were transformed into household essentials by the advent of the microchip and the rise of the PC.

Featuring a rich collection of graphic gems from museums, university archives, and private collections, Do You Compute showcases the very best in 20th-century computer advertising.

Explore the shift from corporate-focused marketing to campaigns targeting individuals, heralding the era of personal computing, video games, and beyond.

Accompanied by insightful essays from cultural anthropologist Ryan Mungia and graphic design historian Steven Heller, this volume also includes detailed timelines highlighting pivotal moments in computer history.

Perfect for enthusiasts of technology, design, and history, Do You Compute offers a unique and visually stunning perspective on how computers have shaped our world.

Immerse yourself in this comprehensive survey and see how computer advertising evolved from the Atomic Age to the Y2K era, illustrating the profound impact of technology on our daily lives.